Levitation 29, Surrey NanoSystems and Production Resource Group
invite the industry to come and experience
the future of black with their own eyes
and to let it feed their imagination.
LONDON, UNITED KINGDOM – 00.01 BST and LOS ANGELES, UNITED STATES 08:01 PDT 10TH OCTOBER 2021 - Production Resources Group (NYSE:PRG), Levitation 29 and Surrey NanoSystems announce today that they will be partnering to bring Vantablack® super-black coatings and coated products to the global live entertainment and media sector.
Vantablack® coatings, previously developed for the space industry, are known for their unique ability to alter the viewer’s perception of objects or sets coated with them. The partnership will allow set designers across the world to access the technology and replace current technical blacks with coatings that create a far more immersive environment on stage and film sets, or even during live festival performances.
A unique visitor space will be launched at the PRG Los Angeles office in the coming weeks to demonstrate the capabilities of Vantablack® in creating extremely immersive environments. The space will allow set designers to experience first-hand the audience impact that can be achieved when standard technical black is replaced with Vantablack® spray applied coatings. Emma Laugier, CEO of Levitation 29 said “Vantablack is one of those things that you have to see to believe. We invite the industry to come and experience the future of black with their own eyes and to let it feed their imagination. We are excited about what this partnership could unlock for live entertainment and events as well as broadcast TV and new audience formats”.
PRG has a earned a reputation as the World’s leading provider of live entertainment and events equipment and the team at Levitation 29 have been at the forefront of innovation on stage and screen, using new materials and emerging technologies to create world firsts that have captured the public imagination. Levitation 29 and Surrey NanoSystems developed the world’s blackest automobile for BMW and an immersive gaming experience for Activision’s BlackOps 4. In 2019 the pair worked with PRG on a landmark project where they created a 40 foot high Vantablack® monolith for the French Techno DJ and Producer Gesaffelstein. The partners worked closely to deliver the split monolith which premiered at Coachella music festival and later toured North America, leaving audiences speechless and generating massive publicity.
Troy Atkinson, General Manager of PRG added “Having worked with Vantablack and then seeing the impact it can make on the audience experience, we are very excited about this partnership. I am proud of our foresight at PRG which has keep us ahead while the industry changes, especially throughout the pandemic which saw immersive and remote experiences come to the fore. This partnership will help to reinforce our leadership position in the global entertainment and events space and will no doubt open up completely new opportunities as we emerge from the current crisis.”
Vantablack® super-black coatings, unlike any other material on the planet, absorb light uniformly from all angles. The coatings have very low reflectance which means you can make 3D objects look flat, make things appear to disappear and create the illusion of infinite depth.
Vantablack® has expansive and game-changing benefits for live stage applications; from creating total immersion as if in a black-hole, to things appearing to float in front of your eyes. Ben Jensen, the inventor of Vantablack® and CTO of Surrey NanoSystems says “We’ve only just scratched the surface for super-black materials applied in entertainment and media. While we originally developed Vantablack for space applications we are excited to be working with Levitation 29 and PRG who with their combined experience of innovation for stage and screen will help many more people experience the magic of super-black surfaces and 3D objects”.